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# Your First Move to Prepare for the Direct-to-Agent Era

AI search adoption accelerated faster than streaming TV’s decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon’s Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the “breathtaking” speed of AI-first discovery and competitive distribution strategies, including Walmart’s partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.

Your first move to prepare for the Direct-to-Agent era - Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast \| Spotify

[Play on Spotify](https://open.spotify.com/episode/0oK6NFv5ricJjQtU04SPzT?go=1&sp_cid=5449ce2078e34ddd45625cb6b8426caa&utm_source=embed_player_p&utm_medium=desktop "Play on Spotify")

# [Your first move to prepare for the Direct-to-Agent era](https://open.spotify.com/episode/0oK6NFv5ricJjQtU04SPzT?go=1&sp_cid=5449ce2078e34ddd45625cb6b8426caa&utm_source=embed_player_p&utm_medium=desktop)

## Dec 20· [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/show/3IQQQD5RqzYQkY1mzvHMXz?go=1&sp_cid=5449ce2078e34ddd45625cb6b8426caa&utm_source=embed_player_p&utm_medium=desktop)

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