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# What’s a common mistake companies make when hiring a new resource?

Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.

[Play on Spotify](https://open.spotify.com/ "Play on Spotify")

# [What's a common mistake companies make when hiring a new resource?](https://open.spotify.com/embed/episode/7oRpPuKXFlzL68NB9Hyo93)

## · [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/embed/episode/7oRpPuKXFlzL68NB9Hyo93)

## Continue listening

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[Outlining the ‘AI’s Impact on SEO’ Book](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book")

30 Jun, 2023


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[![](https://previsible.io/wp-content/uploads/2023/06/blog-1.jpg)](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

[Identifying and Resolving Major SEO Opportunities](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

16 Jun, 2022


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25 min 32 sec

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