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# Optimizing for AI Agents Instead of Traditional SERP Rankings Is Just This Year’s Hype?

AI search adoption is accelerating faster than streaming TV’s decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google’s AI Overviews, Amazon’s Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart’s ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization.

Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? - Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast \| Spotify

[Play on Spotify](https://open.spotify.com/episode/0ScSauT1LbdYEwxjlrGvnk?go=1&sp_cid=f165f5b686875a6c96e6d1a8b119db92&utm_source=embed_player_p&utm_medium=desktop "Play on Spotify")

# [Optimizing for AI agents instead of traditional SERP rankings is just this year's hype?](https://open.spotify.com/episode/0ScSauT1LbdYEwxjlrGvnk?go=1&sp_cid=f165f5b686875a6c96e6d1a8b119db92&utm_source=embed_player_p&utm_medium=desktop)

## Dec 18· [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/show/3IQQQD5RqzYQkY1mzvHMXz?go=1&sp_cid=f165f5b686875a6c96e6d1a8b119db92&utm_source=embed_player_p&utm_medium=desktop)

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