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# How Will Organic Strategies Evolve Over the Next 18 Months?

Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow’s growth leader, partnered with AirOps to 5x content refresh speed, achieving 4x higher conversion rates alongside significant traffic gains. The discussion covers strategic content frequency optimization for different audience segments and the critical shift toward accuracy-focused content strategies both on-site and off-site. Yalif outlines how organic strategies will mirror early paid search evolution while maintaining core brand storytelling objectives.

[Play on Spotify](https://open.spotify.com/ "Play on Spotify")

# [How will organic strategies evolve over the next 18 months?](https://open.spotify.com/embed/episode/3AWrdC0MaqgO37Pjxthxjk)

## · [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://open.spotify.com/embed/episode/3AWrdC0MaqgO37Pjxthxjk)

## Continue listening

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[Outlining the ‘AI’s Impact on SEO’ Book](https://previsible.io/podcasts/outlining-the-ais-impact-on-seo-book/ "Outlining the ‘AI’s Impact on SEO’ Book")

30 Jun, 2023


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[![](https://previsible.io/wp-content/uploads/2023/06/blog-1.jpg)](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

[Identifying and Resolving Major SEO Opportunities](https://previsible.io/podcasts/identifying-and-resolving-major-seo-opportunities-david-bell/ "Identifying and Resolving Major SEO Opportunities")

16 Jun, 2022


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25 min 32 sec

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